| Toy retailer entertains web upgrade
Independent toy retailer The Entertainer has completed a website refresh and contracted ecommerce specialist Escalate Retail to provide a software suite for the back-end. The implementation cost just over 400,000, including overall hosting, development and license costs, in the first year but since the system went live in October 2007, one of the retailer's sites, thetoyshop.com, has increased sales by 147 per cent, according to The Entertainer's online marketing and ecommerce manager Richard Bewley. silicon.com Retail & Leisure Get the latest retail and leisure news straight to your inbox. Sign up for the R&L newsletter today! The system replaces a bespoke implementation made before thetoyshop.com and The Entertainer's other brand Gadgetshop were acquired, which was deemed too inflexible to be able to cope with the peaks and troughs of traffic.
BizAtomic Introduces Version 5 of its SEO Optimized E3 Ecommerce ...
BizAtomic introduces version 5 of its SEO optimized E3 Ecommerce software. The new version offers many SEO enhancements; including Search Engine Friendly URLs, a large number of HTML code enhancements and standards compliant HTML. St. Augustine, FL (PRWEB) September 7, 2006 -- BizAtomic, a national leader in Search Engine Marketing (SEM) and Search Engine Optimized (SEO) ecommerce application development, today announced the release of E3 Ecommerce version 5. E3 is a professional, robust, and reliable ecommerce software system featuring an easy to use shopping experience with a quick checkout process, a web-based admin area that enables on-demand changes to the look and feel of the E3 storefront, and extensive marketing and comprehensive reporting system. BizAtomic augments its E3 websites with a complete line of professional services including SEO, marketing programs, and superior hosting and support.
Menaker to host new online series
Daniel Menaker, a longtime Gotham lit figure who decamped from Random House as editor-in-chief last spring, is hosting a new online interview series. Touted as a Web first, "Titlepage" will feature roundtable interviews with a group of writers, taking its inspiration from "The Charlie Rose Show," IFC's "Dinner for Five" and the French staple "Apostrophes." The six-episode first season begins March 3 on www.titlepage.tv. "Titlepage" is the "perfect way to share my enthusiasm for books and their authors -- in an instantly and permanently accessible format -- with as many readers as possible," said Menaker. "I've always sought out literary conversations, and I think we can make them surprising and entertaining for anyone who might want to stop by." Though it will have the production values of a TV show, "Titlepage" will seek to exploit its Web trappings by offering forums for discussion and links to online booksellers.
The weird, ever-evolving world of ARGs
Dan Hon used to start his day like any other law student at Cambridge University. While getting ready for class, he'd check his e-mail, voice mail, maybe do a little preclass preparation. One day while preparing for his finals, he came across the trailer for Steven Spielberg's movie Artificial Intelligence: A.I. and noticed something peculiar in the credits. "Sentient Machine Therapist Jeanine Salla" was listed in between "Costume Designer Bob Ringwood" and "music by John Williams." Finding a machine therapist an odd occupation, Hon decided to Google her name and came up with a surreal website concerning Salla, her life, and her employers. He researched some more, made phone calls, sent e-mails, and eventually found clues, patterns, a game called The Beast, and information all leading to a struggle for robot rights in the year 2142.
Band energizes crowd
Incommunicado recently played a Cherry Darling show in February with bands Jena Berlin and The Warmingtons. "We really like playing in State College, and college towns in general," Warmbrodt said. "If we could, we would play college towns more often, but we just don't have the connections." Playing with Incommunicado will be Lose The Name, a punk-rock quartet from Tyrone, Pa. "This is our first time playing with Incommunicado, and we are super happy about it," bass player Brad Davis said. This weekend's performance coincides with the release of Lose The Name's five-track EP, Fells Point, released through Take Over Digital. Lose The Name worked with producer Paul Leavitt who has worked with other acts like Senses Fail.
Yelp Critiques Heard and Heeded in D.C.
Phil Shannon, left, strings a court tennis racket for Yelp Elite members Dian Chen, Phi Chi Wong, Karman Lee, Deanna Jue and Evan McCormick. The group tried their hand at the ancient sport of court tennis in McLean. (Photo: Kim Hart/The Washington Post)Buy Photo .
Loan Scandal Escalates
Asked about Lehmann running its financial aid office while being paid by a lender, Silber said, "I don’t know if it raises concerns" for the university. As the loan scandal has grown in the last two weeks, more and more institutions have become involved. Cuomo started off with a series of information requests and then agreements with colleges to stop taking payments from lenders based on the business the companies gained from being on recommended lender lists maintained by the colleges. Many of the colleges also agreed to repay these funds, which Cuomo called "kickbacks," but many colleges defended as a means of obtaining funds for student aid. Many of those agreements were with Education Finance Partners, whose CEO is also scheduled to appear at the Key West conference on protecting institutions from questions about inducements.
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